Deployment scenarios for the E-cat™.
The E-cat™ is ideally suited..
for the brick and mortar retailer who knows it costs 10 times more to acquire
new customers than service existing customers. She wants to ramp up her customer
retention program
by distributing E-cat's on CD-Roms at point of purchase. In this way, she can
keep her customers up to date on new product offerings with the Update module
and informed of promotions and sales with the News module.
for the mail order company under pressure from it's environmentally conscious customers to reduce paper use. Earns good will from their customers by offering a digital alternative.
For the artist, model, or photographer who wants to a distribute an E-cat™CD business card to potential clients as well as email his E-cat™ as an attachment to his mailing list. He needs an easily updated vehicle for showcasing high quality image portfolio, not suitable for the web.
for the online etailer frustrated with site visitors only seeing a tiny fraction of their product line before abandoning the site.Tey decide to create a downloadable E-cat™ on their site, so visitors can 'take their store to go' as it were.
for the small business looking to launch a catalog campaign, but find the costs of producing print catalogs prohibitive. The E-cat™ can be built and maintained at a fraction of the cost of paper catalogs.
for the traveling salesman using the E-cat™ to showcase his wares, printing out orders on the spot (with a javascript shopping cart) and leaving behind an E-cat™ CD for future order taking.
for the catalog company that wants to make it as easy as possible for customers to place and order, so they package the E-cat™ CD together with their paper catalog mailings.